As the principal copywriter at ELK Group International, I created original, ideative copy spanning ten-plus exclusive Lifestyle brands, each with its own unique home décor personality. The copy solutions I provided for ELK continue to find portfolio-wide application in EGI brand catalogs and brochures, affiliated ecommerce websites, showroom displays, and sales and training materials – as well as regular use by national in-house and Independent sales reps in their social media and marketing efforts http://www.elkgroupinternational.com
PLUS, MANY MANY MORE
The people who love Dimond products have a passion for beautiful craftsmanship, bold design work, and sophisticated contrast. Our mission is to reinforce that notion by ensuring our products work for everyday life. Owning our own manufacturing and distribution centers allows us to carefully monitor our products for quality. Each finished piece is QC inspected for safety, construction, finish, and packing, and either conforms to or exceeds drop test standards. Our lighting conforms to UL, CUL and ETL standards for safety, and our outdoor items are salt-water tested to ensure they withstand the most rigorous natural conditions. Finally, every Dimond warehouse system supports optimized Green Processes, certifying our products measure up to global quality and responsibility standards.
The Dimond Lighting catalog release represents a twice-annual celebration of the beauty and diversity of our entire brand line. Our product catalogs are available in multiple formats: Three-ring binders offer convenient access for retailers and design specifiers. Digital Flip Catalogs can be pulled directly from www.dimondlighting.com, offering quick review by potential clients. Or choose a PDF-linked format for easy print or desktop access.
Dimond Home employs artisans, not factory workers. We spend countless hours working on the manufacturing floor with our team of master craftsmen, refining designs and developing proprietary finishes. This vital infrastructure allows us to move rapidly from concept to market, keeping us on trend, without sacrificing quality or authenticity at any stage. And we adopted a market-driven design process – not just focus groups, but a holistic approach involving retailers, sales reps and other designers and consumers. This allows us to bring trend setting products to the market months before anyone else – When retailers and designers visit our showrooms they see spot-hot looks that energize and inspire them.
GuildMaster Premier Paint Finishes are the result of a meticulous multi-step process applied by talented master artisans. Rubbed edges, multiple layers, and antiqued surface details lend the appearance of generations-old heirloom furniture; while a specially formulated vintage color palette speaks to sophistication
Manor paint finishes showcase hand-applied workmanship offered in a range of fashionable colors. Once our frames are brushed, sanded, and sealed, a thin layer of paint and glaze are applied, leaving a unique brushed-stroke texture that follows the flow of the natural grain. Optional Grain de Bois and ‘Clean-Matte’ texturing is available for all Manor finish colors
Jared Murphy 