PRODUCT DESCRIPTIONS

PLUS MANY, MANY MORE

As the Chief Creative Copywriter at ELK Group International, I produced hundreds of original, ideative product descriptions spanning ten-plus exclusive Lifestyle brands. The copy solutions I provided for ELK continue to find portfolio-wide application in EGI brand catalogs, brochures, showroom displays, and more.

The Orboculum Floor Lamp looks like something born out of Nikola Tesla’s 1901 Flux Density Lab, offering an early 20th Century aesthetic headlined by a fantastic clear glass orb. Towering arciform bracers form a dramatic, almost Contempo-Gothic silhouette, while a lustrous Aged Pewter finish feels chic and current.

Elegance means “refusal,” not timidity. The Rock Elle Table Lamp merges sassy flutes of lustrous brass with smoothly contoured marble spheres. An oversized Grey linen shade lengthens and exaggerates the silhouette, creating a daring up-concept look. Meticulously developed Café Bronze finish.

Split Personality depicts the ongoing negotiation of mutually suspicious internal narratives. Beautiful Cobalt Blue eyes. Hand painted gallery-stretched canvas with Gloss Black mahogany frame.

The Noella Pillow is beautiful in joyful Ribbon Red and soothing Sand, with an elegant snowflake motif. Styled with an easy-clean removable cover constructed of quality linen and soft natural cotton. Includes a well-concealed pocket zipper and genuine down feather insert. Happy Holidays!

Our Rook Outdoor Lamps combine the martial aspect of a fortified tower with the sophistication of free-form sculpture. Offers the balance of strength and style that epitomizes Dimond Outdoor Lighting products, with weather-resistant circuitry and a highly durable empire shade. Rich Dark Bronze finish.

The Forest Path takes us to the edge of a light-drenched canopy where sprightly tufts of grassy gold give way to the purple coolness of a twilit copse. Features brooding depths of Ultraviolet and Smoky Blue. Part of the GuildMaster Original Art Series. Hand Painted.

Good morning, Mr. Bubbles. I love you, Mr. Bubbles. With his splashy orange hues and curiously ironical expression, Mr. Bubbles brings a Warhol-like wit to any design space. Hand-stretched gallery canvas. Solid mahogany Heritage Grey frame. Cleaning a dirty tank never required.

All beach houses are life preservers. Evocative of a rustic lifebuoy, our Beach House Mahogany Sign showcases authentic Weathered Grey surfacing and a witty natural rope tassel. Generously scaled with refreshing Sea Foam accents. Hand painted.

Why, yes, I would like another heaping forkful of style-meets-substance. With its richly grained firwood paneling and modish stainless steel frame, the Beefcake Accent Table is a delicacy. Hand-finished in Dark Walnut, with just a hint of Light Grey wash. Fashionable Modern Farmhouse application. Handcrafted.

Your walls burst with conceptual art, your coffee table was once a tractor tire, and the couch you’re sitting on is suspended by wires. Finish the story with our Brigitte Table Lamp: Hot Cerise Pink motif with Gold-lined shade. High-fashion beaded texture story. Thought cloud: amazing. #chicinthepink

The Bowery Series plays both artist and documentarian, enhancing street-found art with photochromatic comment. The limbless humanoid in Photo II is a literal intersection of the Intentional (architectural), Extra-Intentional (graffiti), and Incidental (gum stains) elements within its gritty urban context. Photography paper; chic Noir mahogany frame.

Our white-hot Trousedale Floor Lamp combines Flapper-Era aesthetics with a modish, free-form silhouette. Elegant Frost White bulbs and a glamorous white marble stand scream “Prohibition Ballroom,” while dual-aria anglepoise mechanics speak to innovative contemporary forms.